Capabilities

Fractional or Interim Leadership

I step into leadership roles when businesses need experienced executive support, including:

  • Fractional Chief Marketing Officer (CMO)

  • Interim Head of Marketing / Sales & Marketing

  • Growth / Strategy / Marketing / Commercial Advisor

Marketing Leadership & Execution

I provide leadership across the marketing function while helping teams execute with confidence.

Areas of support include:

  • Marketing / Brand strategy / Positioning

  • Demand / Lead Generation

  • Paid Media (search, social, programmatic)

  • Lifecycle Marketing / CRM

  • Full-funnel marketing / Digital Marketing

  • Ecommerce / CRO

Commercial Strategy & Growth

I help leadership teams solve cross-functional growth challenges and explore growth opportunities, including:

  • Growth Strategy / Commercialization

  • Go-to-market (GTM) planning

  • Pricing and portfolio strategy

  • Strategic partnerships

Specialized Expertise, When Needed

Not every engagement requires additional specialists, but when it does, I can assemble experienced partners across areas such as:

  • Creative and Asset development

  • Customer research / Insights

  • Amazon / Channel Expansion

  • YouTube Strategy & Growth

  • Technology and development

  • Back office savings / optimization

I remain your primary point of contact and strategic lead while bringing in trusted specialists only when their expertise creates additional value.

Building the Right Teams

Strong businesses need strong teams.

I help companies:

  • Evaluate organizational capabilities

  • Recruit marketing and commercial leaders

  • Interview and assess candidates

  • Select and onboard agencies

  • Evaluate technology partners

  • Build the right mix of internal and external resources

Every engagement is different.

Some clients need an executive leader for a few months. Others need an experienced thought partner for their leadership team. Others need help building the right team and capabilities for long-term success.

My role is to bring the right level of leadership, practical support, and trusted expertise to help the business move forward.